About Me.

Hello. I’m “Ant.”

Well, that’s what everyone calls me…

I’m an award-winning, omni-channel executive-level Creative Director and Experience Solution Strategist with over 25 in the fields of advertising and promotional, shopper, digital, and experiential marketing.

Using the science behind moods, occasions, and semiotics to make an impact beyond the expected, I specialize in strategic brand building, conceptual ideation, and creative execution ALL while building and strengthening relationships with clients and brands.

In short, I AM a problem solver who can lead a unique work environment where I nurture internal collaboration, inclusiveness, and creativity. That being said, I have led internal multi-disciplinary teams from as small as 10 to as many as 50 and I have a 98% retention rate with my direct reports over the past 15 years.

Over the past decade, I am successful in driving new business growth and maximizing revenue upwards of $75 million due to understanding and anticipating the clients’ and brands’ needs.

This experience has allowed me to developed a deep understanding of multiple industries and have created and implemented successful brand building campaigns, engagements, and loyalty programs for over 100+ Fortune 500 companies such as Heineken, M&M’s, Coca-Cola, McNeil, Unilever, and Starbucks just to name a few,

Q&A.

The Beatles.
Ever since I can remember, they have had a huge creative influence on me — and many aspects of modern society, including fashion, culture — and, of course, music itself.
What truly inspires me (and my creative management style) is that behind The Beatles creative process were two dominant forces. First was the importance of “rivalry” as a contributor to creative enhancement. Second was the nature of the working “team” that possessed high levels of exchange and complimentary blends of expertise and thinking styles.
Like Picasso or DaVinci, The Beatles were artists who broke through the constraints of their time period to come up with something that was unique and original.
We should all strive to achieve that.
It would be easy to say “winning awards” or “building departments” or “peer recognition” but if I’m being truly honest, I would have to say that my greatest creative accomplishment would be that I’ve been extremely fortunate to have an amazing creative career and a job that I truly love. Not too many people can say that.
Here are three that I’m proud of...
First is an adaptability that has come from years of working “below-the-line” that taught me to roll up my sleeves and create within tight timelines and small budgets.
The second would be my innate ability to engage, empower, and energize creative departments and multi-disciplinary teams under my supervision. Happy people create the best work!
…and third would be an overzealous perseverance to create gold standard work for clients and brands that disrupts, attracts, and in turn, grows consumer loyalty, business, and profit.
It’s heading towards “Innovation”.
Innovation is applied creativity, in which the spark of a new idea is turned into a novel solution or process. If you have a brainstorming meeting and dream up dozens of new ideas, then you have displayed creativity, but there is no innovation until something gets implemented.
Together, creativity and innovation involve rocking the boat. We need to create unique opportunities and market disruptions. It is important to periodically shake things up and try new approaches. After all, who knows what the next groundbreaking innovation may be?

Testimonials.

“Ant's passion for his craft, adaptability to shift with trends, and ability to push for the best possible creative while challenging those to think make him undoubtably an asset to lead any team. His ability to build and enhance trusted relationships with internal colleagues and external clients is genuine and organic.”

CARLOS RAMIREZ
Creative Director
Wunderman Thompson

“Our team worked in tandem with Anthony and his team on the Heineken account and Anthony was always a pleasure to work with. He delivered on client objectives and expectations while going above and beyond. No matter how difficult the task at hand due to timing, process or budget Anthony delivered big ideas that were strategically sound impactful. His presentations were always engaging, informative and most of all enjoyable.”

EDWIN HANCAPIE
Brand Director
Bacardi Spirits

Ant is exceptionally bright. He's intellectually bright. His personality is bright. His honesty and integrity are beacons of light we see from the murky waters upon which we so often sail in business. In fact, the more he's with your clients, the better off your company will be.
Why? Because this is after all a people business and Ant is a people guy. They're fiercely loyal to him and if you use him the right way, the way that exploits all his many strengths, you will profit for having done so.

CHIP HOYT
Managing Director
FCB/Ogilvy/Young & Rubicam

“Anthony leads by example, presenting ideas that are different and varied, yet so familiar that everyone "gets it."
Having come up through the ranks from the graphic discipline enables Anthony to visualize his thoughts through pencil thumbnails and even jump on the computer to further the creative process.
As a manager/leader, Anthony uses his bottomless pool of energy, inspiration, and wit to engage his peers and subordinates, always keeping things positive and making it fun to work with him.”

JOHN PARKINSON
Art Director
LEGO

“Anthony is always a delight to work with. He has an infectious enthusiasm that gets everyone excited about the project and a positive attitude that makes him see every assignment as an opportunity to do great work.
The highest compliment I can pay Anthony is that I admire his writing style so much, I flagrantly copied it!

SARAH DAVIS
SVP, Creative Director
TracyLocke, Catapult

“Ant is one of the best concept developers I have ever worked with, he has a strong ability to pull ideas out of thin air and always manages to do it with a great sense of humor. I often thought WOW where did he come up with that idea!”

DAVID GRIFFITH
SVP Integrated Marketing
Warner Bros/Discovery